New Sainsbury’s opens in Bishop’s Waltham but Makes Sign Mistake

Bishop’s Waltham’s new Sainsbury’s supermarket opened its doors to customers today.

The “neighbourhood hub” has replaced the Budgen’s store at the site in Winchester Road.

However, part of the shop’s new signage has been criticised for getting Bishop’s Waltham’s name wrong, calling it Bishops Waltham – missing out the apostrophe.

One shopper said: “You’d think a company like Sainsbury’s would be able to get a name right and include an apostrophe when one is required – after all, they have one in their own company name!

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“And they’ve got a logo on the same sign right underneath saying Established 1869, which seems a little odd. The company might have been going for that long, but this store has only been open a few hours.”

The Mayor of Winchester Councillor Patrick Cunningham said: “It’s a very special day for the Sainsbury’s team that have worked to get this store open, the colleagues waiting to serve customers and our community. It’s always fantastic to see our region receive new investment. I welcome Sainsbury’s to Bishop’s Waltham and wish the team all the very best as they continue to feed the nation throughout the pandemic and beyond.”

Patrick Dunne, Sainsbury’s Property Director said: “I’m sure the community is going to enjoy this new and convenient one-stop shop. We know how important access to great value groceries is which is why we’re so proud to be opening the doors to customers today. We really appreciate the support and patience of everyone over the past few months as we worked as quickly as possible to refurbish the store.”

Donna Everton, Sainsbury’s Bishop’s Waltham Store Manager said: “The team and I are excited to welcome and serve the Bishop’s Waltham community. The new store will offer great value and choice and we’re sure customers will love the convenience.”

The shop is approximately twice the size of a Sainsbury’s convenience store and includes an Argos collection point and will trade from 7am-8pm Monday to Saturday and 10am-4pm on Sundays.

The Sainsbury’s team in Bishop’s Waltham will play an active role in the local community and will support Sainsbury’s nationwide community programmes and charity partners. Last week Sainsbury’s announced a £5 million investment towards community support, which includes a £1 million pot for stores to contribute to local charities and good causes.


  1. Much as I love a good pedantic row about apostrophes, in their defence, they’re by no means the first to fall foul of this one. Just take a look at the inconsistency of local signage, both private and official, and you will see many examples of BW with and without apostrophes.

    • This, really.

      I dislike apostrophe abuse as much as the next pedant but this just looks miserable and mean spirited. I welcome this appropriately sized Sainsbury’s store as a useful addition to the varied retail landscape in BW – I very much support local businesses but realistically most of us need a mix of local and supermarket. Good luck to them I say, and ignore the apostrophe fetishist’s. This time. 😉

  2. Likewise I welcome the store. Though the petrol station already made the mistake.

    And having done a photo graphic project on the Bishop’s Waltham apostrophe can confirm there is about a 50% success rate.

    Though I think the Infant School should have really got it correct.

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